Service Profiles help our customers handle the issues we have with some services conflicting with other services. You may have noticed that activating many of the Australian services de-activates a number of the USA services along with a couple of the UK services and vice versa (Conflicting services show up in the Services area as being highlighted in yellow and you can see what services they conflict with by placing your cursor on that services icon).
Service Profiles will help you manage these conflicts. This is a rudimentary way of getting around the issue and doesn’t allow for any changes to the Profiles created. If you want to add another service into a Profile, you have to create a new one and then delete the old one.